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DISC Quad imageDISC theory, researched by Dr. William Moulton Marston at Harvard University, is a method of identifying predictable actions and personality traits within human behavior. Marston narrowed these predictable personality traits into four DISC personality types:


DISC: Personality Style Primer

Human behavior is not cut and dry or black and white, which is why DISC theory consists of a combination of these DISC Personality Styles. It's possible, but rare that someone only has Dominance within their Personality Traits, but more likely that they have Dominance as the highest factor, with Steadiness as a secondary factor, and a little bit of Influence as a third. Taking into account someone's primary, secondary, tertiary and even absent personality traits allows us to see the unique blend of their DISC personality types and how this affects their every day actions, preferences in different environments, communication with others, ability to organize, reactions or avoidance to conflict, and more. By understanding someone's DISC personality blend, we can take proactive steps to placing that person in environments where they'll feel comfortable and empowered, approach them in a way that they'll react positively to, and better understand and predict their actions and reactions in general. Human behavior is complex, yet predictable.

The DISC Personality Test, based on Marston's DISC theory, has been used for business and personal application for over 30 years. Just like creating infinite new colors by mixing together basic primary colors for painting, DISC Personality uses these four basic personality traits of human behavior and each person has a very unique blend. It's the "color palette of the personality". The DISC Theory research that Marston conducted in the 1920's continues today to give us great insight into human behavior and DISC Personality Types.

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